This project related to social media marketing plays a vital role in promoting the work of a volunteering organisation, and raising awareness about its mission. The strategy was mainly focused on below points:

• Determine the specific objectives we need to help Ataa al Watan to achieve: increasing volunteer recruitment, promoting fundraising campaigns.
• Actively engaging with social media followers.
• Sharing personal stories and experiences of volunteers, beneficiaries and community members.
• Encouraging volunteers to share experiences, photos and videos on their personal social media accounts.